Content is still King

Media Post this morning offered a terrific critique of the state of content on the vast majority of business web sites – a sad, sad state.

Here’s a link to the article: http://tinyurl.com/lbjrcd

Media Post is a great resource to anyone in public relations, marketing and sales. Today’s review of the needs of business web sites may be stating the obvious: such sites are rarely well-written and often allowed to go stale. But it’s a good reminder.

In today’s world, very few people buy without checking out a web site first. Whether it’s business services or software, or anything in between, a web site is a front-line sales portal.

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